Seaside: Waiting for you Suburban Icon Travel Poster

In the 1930s, Victorian Railways commissioned artists like James Northfield to create vibrant posters encouraging travellers to “See Victoria First.” These colourful works captured the country at its most inviting. Bright skies. Sparkling water. Long summer days by the sea.

This artwork reimagines that classic travel poster tradition with a modern beach scene. The essentials remain the same: sun, water and horizon. But today’s beachgoers arrive better equipped. Shade for the afternoon heat. Music drifting from portable speakers. And a trusty barrier between bare feet and scorching sand.

The Victorian coast. The horizon stretches wide. The water glints in the sunlight. And the city feels a world away.

This artwork is available in A0, A1, A2, A3, A4 and Postcards.