Our vintage travel poster celebrates a true Seddon icon, the legendary ETA Peanut Butter ghost sign. Tucked just one block back from the main Victoria Street strip and only a stone's throw from Seddon Deadly Sins, this mid-Victorian building began its life in 1916 as T.J. Cawthorn’s Corner Grocery. Known affectionately by locals as the "ETA Peanut Butter House," the shopfront still carries its famous mid-century invitation: “Makes you glad you’re hungry.”
The building has seen many rebirths over the decades, transitioning from a bustling grocery store to a family home, creative spaces, a yoga studio, and more. The hand-painted exterior remains a preserved fragment of Melbourne’s commercial soul. The morning I captured this shot, a local resident wandered past with her sausage dog leading the way. It was a scene that so perfectly captured the modern spirit of the suburb that the dog became a central feature of the artwork itself.
Seddon has evolved into much more than just a quiet pocket of the west. It is a suburb defined by its resilient village feel, where the community's creative energy is visible in every street art mural and independent shopfront. Whether it is the artisanal focus of the Victoria Street cafes or the way the leafy streets blend Victorian heritage with a modern, walkable lifestyle, Seddon remains a place where neighbours actually know each other by name. This artwork is a tribute to a time when the local corner store was the heartbeat of the street and a celebration of the vibrant, close-knit community it remains today.
This artwork was created for @melbourne_ghostsigns as a tribute to his favourite local ghost sign.
This artwork is available in A0, A1, A2, A3, A4, as well as the ever popular Postcard. Professional framing is available on A0, A1 and A2 sizes via pick up only.
Our vintage travel poster celebrates a true Seddon icon, the legendary ETA Peanut Butter ghost sign. Tucked just one block back from the main Victoria Street strip and only a stone's throw from Seddon Deadly Sins, this mid-Victorian building began its life in 1916 as T.J. Cawthorn’s Corner Grocery. Known affectionately by locals as the "ETA Peanut Butter House," the shopfront still carries its famous mid-century invitation: “Makes you glad you’re hungry.”
The building has seen many rebirths over the decades, transitioning from a bustling grocery store to a family home, creative spaces, a yoga studio, and more. The hand-painted exterior remains a preserved fragment of Melbourne’s commercial soul. The morning I captured this shot, a local resident wandered past with her sausage dog leading the way. It was a scene that so perfectly captured the modern spirit of the suburb that the dog became a central feature of the artwork itself.
Seddon has evolved into much more than just a quiet pocket of the west. It is a suburb defined by its resilient village feel, where the community's creative energy is visible in every street art mural and independent shopfront. Whether it is the artisanal focus of the Victoria Street cafes or the way the leafy streets blend Victorian heritage with a modern, walkable lifestyle, Seddon remains a place where neighbours actually know each other by name. This artwork is a tribute to a time when the local corner store was the heartbeat of the street and a celebration of the vibrant, close-knit community it remains today.
This artwork was created for @melbourne_ghostsigns as a tribute to his favourite local ghost sign.
This artwork is available in A0, A1, A2, A3, A4, as well as the ever popular Postcard. Professional framing is available on A0, A1 and A2 sizes via pick up only.
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